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Fake IMAX
and
My Quest
for
Cheap Movies

by Ken Yu
(or should I use
a pseudonym so
Loew's won't hire
goons to kill me?)

 

Movie theaters - the great American outlet for young couples, senile old men, and the moving picture enthusiasts who congregate to experience a reality beyond their own. With IMAX screens opening at an increasing pace, even the random Joe on the street can let magnified reality soak through their bones at the local overpriced popcorn entertainment center. What the Image Maximum Corporation doesn’t inform the consumers of giant film screens is the different classification of screens able to use the IMAX name.

15/70 was the originally developed format and is nine times larger than the conventional 35mm frame. 10/70 is the format used in planetariums, optimized for projection onto a dome. The 8/70 is roughly half the size of 15/70. IMAX released a digital projection system in 2008 that were meant to be installed in existing theaters on screens less than 70 feet wide. The IMAX digital screens are less than a quarter of real IMAX (15/70) but command the same premium. While IMAX digital uses dual projectors to produce bright images, good contrast, and slightly better resolution than the conventional screen it replaced, it is not worth the same price. At the cost of putting higher resolutions into a regular sized multiplex, there can be a visible grid pattern separating the pixels. This experience is comparable to sitting up close to a high definition television set.

Now that the IMAX brand is being diluted by subpar digital screens, where can the average consumer know how to get the real thing and how to get it cheaply?

First, go to Ebay and buy Fandango vouchers for roughly $5-7 (larger orders result in lower prices off each ticket). While there is a one dollar convenience fee charged for online tickets which may or may not be covered by the gift code, the maximum value of the voucher is $13.50. There are also Fandango Bucks that typically run for 50 cents for each dollar of credit, but are sold in $100 denominations.

Now, using my advice to get cheap tickets, go forth and watch real IMAX with a group of friends. http://www.lfexaminer.com/index.htm is an excellent resource to find the specifications of IMAX equipped theaters to make sure you are getting the real thing.

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